Why Blogging Is Important For Brands?

Blogging Is Important For Brands because, blogging is one of the most important and trusted method to promote brands for many years and it still continues to be one of the leading way to promote brands along with Social Media Marketing.

Do you use blogs to promote your brand?

If not, you should definitely take it seriously because content marketing is considered as one of the most powerful method to attract new customers.

Bloggers are leading the change in the way products are promoted and create a brand.  A lot of leading brands already use influential bloggers to push their products to the wide range of readers through article promotion or product reviews.

Let us look at this infographic by Noetic Media about why Blogging Is Important For Brands

Around 62% of marketers and brands published a blog this year and around 82% of daily bloggers found a new customer through their brand.

Blogging Is Important For Brands

 5 Reasons why blogging is important for Brands

Refreshed Brand:

Every time you post new content on your blog it gets a new life new hype. Search engines like Google loves new content. So, if you just have a static website for your brand and blog, it gets really difficult to rank high on Google.

If you could provide refreshed content through your blog daily or weekly, your brand stands a good change to rank high on Google search results. So, blogging is important for brands in terms of SEO

Build Trust:

If you are a stranger in the internet media, you will not be able to connect with many people around. You have to establish trust and make yourself known to the world around. A blog will help you to build that trust if you could produce helpful and trustworthy content consistently.

Once you build the trust, it becomes really easy to promote your product and get new customers as the reader base already know you and consider your opinion as authentic. So, blogging is important for brands to create trust.

Also Read: Ideal Blog Post Frequency for Optimum Benefit

Build Authority:

Blogging is the best platform to establish yourself or your brand as the expert on the subject niche. If you produce useful content on your brand’s blog regularly, it will tag your brand as an authority site in that niche.

Building authority takes time and it depends on how useful your content is and how frequently you produce new content, consistency is the key to success. So, blogging is important for brands, because it helps your brand become an authority site around your niche.

Build Community:

Blogging helps you to build a community around your brand. Once you build the trust and establish yourself as authority in the given niche, people starts following you which eventuality becomes automatic way to attract new customers for your product or services. So, blogging is important for brands to create a community around products and services.

Social Media Focus:

If you want to shift the focus of social media platforms towards your brand and get huge number of followers, blogging and useful articles can automate that for you.

Quality blog content get great limelight on social media because your readers will share your content on social media platforms with their users and multiply your total reach.


If you want to create a brand, blogging is something you should not avoid because blogging can bring you new customers and provide you the much needed online visibility.  So, blogging is important for brands, if your brand doesn’t have a blog already, start one today.

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  1. Reginald
  2. Kuldeep
  3. Dhiraj Das

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    Welcome to Linktons web magazine! a Technology and Social Media focused blog founded by Dhiraj Das (aka DD). Besides, Tech and Social Media LinkTons also brings you articles on Business, Marketing and Blogging.

    At LinkTons we encourage fellow bloggers to submit your stories and be a part of LinkTons family through Guest Post. We also look forward to bring the best startup stories related to Tech, Social Media or Blogging and help our users find even more useful resources.

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