Social Media Marketing Vs Search Engine Marketing Where To Focus?

If you are not as big as Mashable or Techcrunch and you have separate team to handle SEO and social media marketing, will you be able to focus on both social media marketing and search engine marketing or to be precise will you be able to do justice to both the strategies?

But can you ignore any one of these?

When we talk about search engines online marketers mainly focus on Google, it is not possible for any online business to survive ignoring Google as it brings the highest amount of free organic traffic.

Also Read: Social Media Marketing Tips For Small Business

Search engine marketing

The only focus of all the search engine strategies is to appear at the top to search results.  Search engine marketing mainly includes the following strategies.

  • Keyword Research
  • Competition analysis
  • Search engine optimization
  • Pay per click ads on search engines
  • Link building

Keyword research: Keyword research is very important if you want to see your site at the top of search results. You need to choose the relevant keywords as per your niche, also looking at the competition for a selected keyword as if you have a new website it will be difficult to rank well for a high competition keyword. The solution for this is to find best long tail keywords related to the topic.

Google keyword research tools provide you a fair idea about any keyword you select with the possible traffic and competition.

Google Keyword Tool

Competition analysis: Knowing your competition and how they are ranking well in the search results provides a great edge to your marketing strategy.

Top 5 Website Competitive Analysis Tools

  • Open Site Explorer
  • Majestic SEO

Also Read: Analyse website SEO to achieve best on-page search engine optimization

Link building: Link building used to be a core activity when it comes to search engine marketing, however with the change in Google’s search algorithm the importance of the link building has gone down, but still a strategically created link from an authority site provides a lot of value to the linked site.

Pay per click: PPC or pay per click ads can pull a lot of targeted traffic to your online business, one of the most popular PPC platform is Google Adwords

Search engine optimization: Search engine optimization or SEO is the process of improving the organic ranking of a website with leading search engines.  All the above mentioned activities are sub process of SEO. Other than this social signals improvement as a part of social media marketing also ads a lot of value and improvise SEO of a site

Social media marketing

Pushing your content on popular social media websites like Facebook, Twitter, Pinterest, LinkedIn, Google+ and making sure it reaches to the highest number of people  is the main focus of social media marketing.

If you want to create a successful online business you can’t ignore social media, as social media sites already pull a lot of daily users and it is the best place to get instant traffic to your website .

Also Read: Boost your Social Media Marketing with Empire Avenue

Also Read: Use LinkedIn Company Page to promote your brand effectively

How to build up a strong hold on social media sites?

  • Try to make a strong follower base on sites like Facebook, Twitter Google+ and Pinterest.
  • Share engaging and viral content.
  • Share useful content with great information
  • Use multimedia as a great picture or a nice video can go viral instantly on social media
  • Create Facebook ads
  • Be active on the social media sites.

Social vs Search Infographic

Even though there are many differences between search marketing and social media marketing, and each has its strengths, both are essential in marketing today. Interestingly, they take on exponentially more power when marketers use them together.

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    Welcome to Linktons web magazine! a Technology and Social Media focused blog founded by Dhiraj Das (aka DD). Besides, Tech and Social Media LinkTons also brings you articles on Business, Marketing and Blogging.

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