LinkedIn Company Page is a great tool to promote your product or services to huge user base free of cost. LinkedIn is one of the top five social media websites on internet, with huge professional user base to boost social media marketing for your brand. LinkedIn is mainly used to find jobs and keep in touch with colleagues. Even though LinkedIn is not as popular as Facebook, Twitter or Google+ it still can do a great job to promote your brand to a great extent.
However, unlike the users of other social networks the users of LinkedIn could be more effective in terms of business deals and conversion as most of the LinkedIn users are professionals and decision makers.
So, it is only a good idea to bring your brand and promote it on LinkedIn by creating a LinkedIn company Page. Otherwise you will miss a great some of potential customers.
Establishing your presence on LinkedIn with rich content and attracting status updates also helps to raise brand awareness and connect to other business and potential customers.
Market your business to the LinkedIn community by creating a LinkedIn Company Page.
Raise awareness of your brand, promote career opportunities, and educate potential customers on your products and services.
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LinkedIn Company Page
Just like Facebook fan page, LinkedIn also offers a separate section for brands, which is called company page. Once you setup your personal profile and has minimum required followers, you can start creating your company page on LinkedIn
LinkedIn company page can work as a great tool for business to business interactions and promotion of your brand.
Create A Company Page On LinkedIn
Create a company profile
- Your Story: Tell your company’s story and give customers, prospects, and job seekers a place to learn about your business, your employees, and your brand.
- Add a Products & Services tab: Attract potential customers by featuring products, services, or anything else that would be relevant to your target audience.
- Spotlight customer recommendations: Invite customers to recommend your products or services.Recommendations provide an authentic endorsement, making it easy for prospective customers to feel confident about doing business with you.
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Expand Follower base.
Once you are ready with your profile and company page, the next step is to tray and expand your follower base, so that your story reaches as many users as possible.
- Try to connect with users related to your product or services
- Share great and engaging updates.
- Ask your employees to promote your brand on LinkedIn
Shares, likes and recommends are some integral part of LinkedIn community try to make the best out of these features. Ask your followers to recommend your brand and the LinkedIn company page because user’s feedback can do wonders for any brand be it online or offline.
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Your current and potential customers already use LinkedIn. If you’re not engaging with them, your competitors will. Develop a robust follower community – the more followers you have, the easier it is to generate referrals and get viral reach for rich content.
Like LinkedIn company page, LinkedIn groups are also great in terms of creating brand awareness, you can find the best groups related to your business and join them. LinkedIn allows you to join up to 50 groups, so, select proper groups with most number of members and try to make the most out of it.
Try to analyse the groups about the member demographics, activity, how long the Group has been around etc.
Once you join the groups, try to be active because if you are not active in participating on the group activities, it may not work up to your expectation.
Also Read: Introducing LinkedIn Sponsored Updates for Brands: A quick overview
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